Warning to travel brands – will your mobile website be penalized by Google?
Earlier this month, Google announced that it would begin penalizing websites that did not offer a good mobile experience for smartphone users.
Things like redirects, page load, video playback, and Flash support were specifically mentioned but how will travel websites fair when it comes to overall mobile support?
Maybe it’s time to take a look at your travel website and determine if it really does meet Google’s standards.
The issues that Google is specifically trying to raise are fairly common and will make a positive difference for end consumers. The first common configuration issue is faulty redirects.