Hold that thought about Big Data in travel – what about Little Data?
Little data is all about a more personalized and enjoyable experience for your customers that builds a strong sense of brand loyalty.
NB: This is a viewpoint by Michael De Boer, strategic marketing director of Boelter+Lincoln.
While the caging of Big Data by business and government is everywhere in the news lately, it is the use of little data that can generate great results for smart travel marketers.
When used properly, destinations, lodging establishments and service providers can utilize the personalized information coming from their consumers to maximize the results of their communication efforts, while enhancing the customer’s experience.