Home > Home > Marriott steps (un)squarely into Starwood territory with rebrand and co-creation platform

Marriott steps (un)squarely into Starwood territory with rebrand and co-creation platform

06/21/2013| 9:40:37 AM| 中文

Marriott Hotels, with over 500 properties in nearly 60 countries, has unveiled a full-on rebrand and rethink of its global positioning.

Up to this point, the chain has not been known necessarily for design-thinking or digital aptitude; in the most recent Digital IQ report, for example, Marriott did not rank in the top 10.

And unlike some of its rivals like Starwood’s W Hotels or aloft, who have been using targeted-to-creatives promotions to boost their brand cachet across demographics, Marriott has not been addressing the changing needs of both Millennials and digital-first, design-savvy, collaborative travelers in general.

The major strategic shift is seen first and foremost in the new, simplified brand identity. Following the cross-industry trend towards clean lines, uncluttered typeface, and iconic imagery, the brand is now represented by a straightforward “M”, sans-type.

Read full story at: http://www.tnooz.com/2013/06/17/news/marriott-steps-unsquarely-into-starwood-territory-with-rebrand-and-co-creation-platform/

TAGS: Marriott | hotel marketing
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!