CarTrawler buys HolidayAutos from Lastminute.com
CarTrawler, the car rental technology and white label business, has bought the hire brand HolidayAutos from Lastminute.com, part of Travelocity.
Terms of the deal were not disclosed.
The sale to CarTrawler ends a ten-year stint with Lastminute.com after it was snapped up during the Travelocity-owned brand’s buying spree in the early 2000s.
However, CarTrawler is only buying the online assets of HolidayAutos as part of the deal (brand, URLs, all domain names, white label services and marketing contracts) as trade-facing operations will remain separate, pending a review by Lastminute.com.