Priceline Conquered Europe, Now Marches To Take U.S.
After empire building in Europe and expansion in Asia since its 2007 acquisition of Agoda.com, Priceline is turning more of its focus to America.
Priceline (PCLN) lords over Europe's hotel kingdom with its industry-leading Booking.com.
Booking.com also lords over Priceline, accounting for a majority of the company's international bookings.
It's done well, even through the Continent's fiscal woes, as Europeans kept going on holiday no matter what.