Show these mobile usage stats to any travel executive resisting change
This year, people will book nearly twice as much travel via tablets and smartphones than they did last year, says a forecast by eMarketer. The $13.6 billion in travel bookings via mobile will comprise about 10% of total digital sales in 2013.
Travelers are switching from desktop Web browsers to smartphones and tablets in droves, but some travel companies have been slow to adapt to the change in traveler behavior.
Check out these half-dozen noteworthy statistics about mobile adoption.
1. Integrate mobile in everything you do.