NB: This is a viewpoint by Vishal Jain, Chief Products Officer at RateGain.
In today’s connected world your hotel can find it difficult to be different.
Most hotels are online and they are working with the same channel partners as you. They have pricing strategies aligned to the competitor set (which you are definitely part of) and are focused on their guest satisfaction scores and online buzz.
Read full story at: http://www.tnooz.com/2013/06/05/news/eight-things-smart-hotel-revenue-managers-do-differently/