How travel brands are cruising along social media
In a new report, Unmetric, the social media benchmarking company from New York, takes a look at how some of the top travel brands are performing on social media.
NB: This is a viewpoint by Ranjani Raghupathi, marketing executive at Unmetric.
Today, planning a holiday has apparently become a cake walk, thanks to the numerous online travel services.
Visiting your local brick and mortar travel agent to organise your trip is no longer the norm, yet the idea of being able to talk to someone with more experience when it comes to any questions or concerns one might have is evolving.