Fending off global copycats: Lessons from HotelTonight’s story
While the ultimate leadership of the same-day hotel booking space may be in doubt, most observers believe the mobile revolution will propel its growth.
How well does Hotel Tonight translate into European expansion?
Launched in late 2010, the mobile-only and same-day hotel booking app now offers rooms in 12 countries, including nine in Europe, with a modest portfolio there of 27 cities.
With 15 of its approximately 100 employees working out of a London office, HotelTonight’s “expansion is unbounded in terms of our aspirations,” says Sam Shank, CEO and co-founder. “We are interested in being everywhere.”