UK luxury hotel benchmarking report identifies key business drivers
Using voluntary customer surveys as benchmarks, UK-based marketing agency BluSky Marketing has identified previous patronage and word-of-mouth recommendations as key drivers for business to these luxury hotels.
Participating properties, which offered the surveys online, were “best in class,” having achieved a 4.6 or greater “star rating.”
The key findings from the customer surveys:
• Excellent overall satisfaction drives repeat guests & WOM/recommendation