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UK luxury hotel benchmarking report identifies key business drivers

05/30/2013| 10:49:33 AM| 中文

Using voluntary customer surveys as benchmarks, UK-based marketing agency BluSky Marketing has identified previous patronage and word-of-mouth recommendations as key drivers for business to these luxury hotels.

Participating properties, which offered the surveys online, were “best in class,” having achieved a 4.6 or greater “star rating.”

The key findings from the customer surveys:

• Excellent overall satisfaction drives repeat guests & WOM/recommendation

Read full story at: http://www.tnooz.com/2013/05/28/news/uk-luxury-hotel-benchmarking-report-identifies-key-business-drivers/

TAGS: luxury hotel | customer experience | customer service
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