Will Room 77′s deep pockets and strong hotel product get it a seat at the table?
How are travel startups such as Room 77, which only debuted its hotel-metasearch business about a year ago, and Hipmunk, founded in 2010, going to compete against the bigger and and more-established players?
Drew Patterson, who recently became Room 77′s first CEO, does a perceptible double take at the seeming absurdity of the question.
“How is Room 77 going to meet the challenge of being relatively late to the party?” he’s asked.
After all, the first crop of travel metasearch sites, including FareChase, SideStep and Qixo, are now distant memories of a bygone Travel 1.0 era, and notable players such as Skyscanner and Kayak have each been refining their products and building traffic for about a decade already.