For travel, the key to loyalty is personalization
Travel and tourism brands can begin the ‘getting-to-know-you’ phase at earlier stages, including during research and booking, by establishing an open line of communication for their guests.
NB: This is a viewpoint from Riley Gibson, CEO and co-founder of Napkin Labs.
A smarter use of information could help travel brands differentiate themselves more effectively, boosting their margins.
Loyalty programs are broken