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For travel, the key to loyalty is personalization

05/28/2013| 10:22:20 AM| 中文

Travel and tourism brands can begin the ‘getting-to-know-you’ phase at earlier stages, including during research and booking, by establishing an open line of communication for their guests.

NB: This is a viewpoint from Riley Gibson, CEO and co-founder of Napkin Labs.

A smarter use of information could help travel brands differentiate themselves more effectively, boosting their margins.

Loyalty programs are broken

Read full story at: http://www.tnooz.com/2013/05/22/news/for-travel-the-key-to-loyalty-is-personalization/

TAGS: loyalty program | customer service
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