Google launches destination advice on top attractions, plus conversational search
Without fanfare, Google has debuted two fresh tricks in search results: promoted destination travel advice and conversational search.
The top attractions at a destination are automatically highlighted in a promotional bar when you search Google for “top things to do” at your destination.
You can also now speak queries and get answers relevant to where you are and information Google knows about you.
The first innovation poses a challenge to destination marketers, while the second tweak posts a challenge to anyone designing interactive interfaces for travelers asking questions on the go.