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Hotel digital conundrum: brand building VS demand generation

05/23/2013| 10:59:45 AM| 中文

Digital outreach is still considered more appropriate for demand fulfillment than brand building.

NB: This is a viewpoint by Parag Vohra, general manager for hotels at Sojern.

Hotel marketers may come to look over the previous century as a time of simplicity and certainty.

Their job was, and still is, to create a brand that resonated, but unlike today, they did not have to worry about getting their hands dirty with tiresome issues like attribution and conversion metrics.

Read full story at: http://www.tnooz.com/2013/05/20/news/hotel-digital-conundrum-brand-building-vs-demand-generation/

TAGS: hotel marketing | digital marketing
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