NB: This is a viewpoint by Parag Vohra, general manager for hotels at Sojern.
Hotel marketers may come to look over the previous century as a time of simplicity and certainty.
Their job was, and still is, to create a brand that resonated, but unlike today, they did not have to worry about getting their hands dirty with tiresome issues like attribution and conversion metrics.
Read full story at: http://www.tnooz.com/2013/05/20/news/hotel-digital-conundrum-brand-building-vs-demand-generation/
