User review giant TripAdvisor may be looking to increase the amount of content on its site, but the expansion of a 15-month old system is actually doing more to verify reviews of hotels in the system.
The Review Collection Solution first launched in February 2012, allowing partners (hotels, online travel agencies et al) to use a TripAdvisor-run platform to collect reviews from previous customers.
After what it says have been a “number of Review Collection Solutions” put in place, TripAdvisor has now launched Review Express this week.
Read full story at:http://www.tnooz.com/2013/05/07/news/tripadvisor-steps-up-process-to-include-more-genuine-reviews-of-hotels/
