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The biggest battle coming in online travel: Tripadvisor Vs. Kayak

05/13/2013| 11:01:28 PM| 中文

Google who? That’s what the people at Kayak, who so feared the impact of Google Flight Search, must be saying as they watch events unfold at TripAdvisor, which likely is a much larger threat to Kayak’s business.

Google who? That’s what the people at Kayak, who so feared the impact of Google Flight Search, must be saying as they watch events unfold at TripAdvisor, which likely is a much larger threat to Kayak’s business.

Consider that there is a lot more money in hotel metasearch (TripAdvisor) than flights (Google Flight Search), and Google Hotel Finder has yet to create a ripple.

Now TripAdvisor, which began rolling out hotel metasearch on mobile, tablets and desktops late last year, announced yesterday during its first-quarter earnings call that half of its branded sites around the world now feature hotel metasearch, and that it will be in place on 100% of its sites, with 200 million monthly unique visitors, by June.

Read full story at: http://skift.com/2013/05/08/the-biggest-battle-coming-in-online-travel-tripadvisor-vs-kayak/?utm_source=Skift.com&utm_campaign=44d3403a2b-UA-28362693-1&utm_medium=email&utm_term=0_fe7fb4248c-44d3403a2b-62766889

TAGS: Tripadvisor | Kayak
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