Social seating one year on: move over airlines – hotels, rail and events get a piece of the action
Perhaps more exciting for the industry as a whole is what SeatID is doing. The startup has extended its social seating service to hotels, trains, online ticketing and stadia.
Just over a year ago KLM lifted the lid on its Meet & Seat concept integrating social networking into the flight booking process.
Inevitably it divided opinion with some raising privacy concerns and others praising KLM for taking the plunge.
KLM wasn’t the only company trialling the social seating concept as Satisfly unveiled Air Baltic as its first partner three months later, SeatID came to market in November and FaceBelt was making noises about it mobile app launch.