GuestLogix, the on-board merchandising processor, hints at big moves this month
GuestLogix's current goal is to transition into become the premier payment technology and settlements provider for IFE systems.
In a gold rush, the most reliable business to run is the one selling supplies to the prospectors.
In a sense, GuestLogix is running a solid business in that vein, profiting off of the current airline rush to “up-sell” passengers with duty-free products, on-board digital entertainment, ground transportation, and at-destination activities — all of which form part of a multi-billion-dollar market in ancillary sales that grew 11% last year.
It’s not a giant company. Last year, the Toronto-based firm only earned $26 million in revenue, and it processed merely about $700 million in onboard retail from 64 airline and rail clients.