TripAdvisor acquisition roadshow continues – snaps up technology and team from CruiseWise
Three acquisitions in as many months for Tripadvisor - this time performing an acqui and tech-hire for CruiseWise, the online travel agency startup targeting fans of cruise trips.
As with its previous small deals in recent months, terms were not disclosed. A statement says the acquisition is for some members of the CruiseWise and technology associated with the product.
The deal will be used to bolster TripAdvisor’s CruiseCritic brand, a long-standing part of the company’s Independent Traveler division.
Its other acquisitions have sat within the Smarter Travel Media portfolio of offshoot brands which also includes BookingBuddy, SniqueAway and Tingo.