Was hotel marketing always this complicated? Part Three of Three – The marketer reinvented
The hotel marketer is reshuffling the marketing mix in order to accommodate more toward the web.
NB: This is a viewpoint of Jason Price, executive vice president at HeBS Digital.
Building a direct revenue channel has become paramount to any other marketing effort. And the hotel website is a critical component to selling room nights, preserving rate, and building market share.
We’ve seen the pendulum shift to and from the bargaining power of buyer and supplier, a constant push and pull between OTAs and hotels. Scholars of Porter’s Five Forces take note.