NB: This is a viewpoint of Jason Price, executive vice president at HeBS Digital.
Building a direct revenue channel has become paramount to any other marketing effort. And the hotel website is a critical component to selling room nights, preserving rate, and building market share.
We’ve seen the pendulum shift to and from the bargaining power of buyer and supplier, a constant push and pull between OTAs and hotels. Scholars of Porter’s Five Forces take note.
Read full story at: http://www.tnooz.com/2013/04/26/news/was-hotel-marketing-always-this-complicated-part-three-of-three-the-marketer-reinvented/
