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Was hotel marketing always this complicated? Part Three of Three – The marketer reinvented

05/02/2013| 10:30:28 AM| 中文

The hotel marketer is reshuffling the marketing mix in order to accommodate more toward the web.

NB: This is a viewpoint of Jason Price, executive vice president at HeBS Digital.

Building a direct revenue channel has become paramount to any other marketing effort. And the hotel website is a critical component to selling room nights, preserving rate, and building market share.

We’ve seen the pendulum shift to and from the bargaining power of buyer and supplier, a constant push and pull between OTAs and hotels. Scholars of Porter’s Five Forces take note.

Read full story at: http://www.tnooz.com/2013/04/26/news/was-hotel-marketing-always-this-complicated-part-three-of-three-the-marketer-reinvented/

TAGS: hotel marketing | OTA
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