How a Higher TripAdvisor Ranking Can Help Hotels Book More Room Nights
Data shows that the closer a property is to a Number 1 ranking on TripAdvisor for its given market, the greater its direct online bookings.
The following post is from Jonathan Brinksman, Senior Web Marketing Analyst.
TripAdvisor rankings are based on their own metric called “The Popularity Index,” a proprietary algorithm that determines rankings based on the quantity, quality and frequency of reviews for any given property. But how, exactly does ranking translate to room nights?
We’ve known for some time that even a small change in TripAdvisor ranking can have a significant impact on web traffic – the higher the ranking, the higher the traffic to the hotel’s website.