This post is part of a special series of contributed posts by Joel Windels, Lead Community Manager at Brandwatch—one of the world’s leading tools for monitoring and analysing social media. Joel will be investigating and uncovering the various ways that social media meets business, and providing you with insight and advice on how to make social work for your industry.
Social media is tearing up traditional notions behind marketing and sales across all industries. Nowhere has this been more dramatic than in the hospitality and service sectors.
Online review sites like Yelp, Trip Advisor, and Google’s aggregations have given rise to peer-to-peer conversations and assessments of hotels, restaurants and other services on a scale never seen before. This explosion of public expression has left many establishments scrambling to regain control of their products and image. The fact is, they have little choice but to engage by keeping up with the online trends.
Read full story at: http://blog.hootsuite.com/brandwatch-hotels-social-media/
