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Was hotel marketing always this complicated? Part One of Three – Birth of the GDS

04/27/2013| 10:31:17 AM| 中文

For those that were technologically connected – namely the chains – the increasing costs of the GDS plus the agent’s commission could push a standard two night booking to cost as much as 20% per transaction.

NB: This is a viewpoint of Jason Price, executive vice president at HeBS Digital.

What was hotel marketing like before the internet? Most marketers would agree these were simpler times.

Whether you were a brand or an independent hotel the available options to reach the public, if you could afford it, were television, radio, and print.

Read full story at: http://www.tnooz.com/2013/04/23/news/was-hotel-marketing-always-this-complicated-part-one-of-three-birth-of-the-gds/

TAGS: hotel marketing | hotel distribution | GDS | ticket distribution
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