Was hotel marketing always this complicated? Part One of Three – Birth of the GDS
For those that were technologically connected – namely the chains – the increasing costs of the GDS plus the agent’s commission could push a standard two night booking to cost as much as 20% per transaction.
NB: This is a viewpoint of Jason Price, executive vice president at HeBS Digital.
What was hotel marketing like before the internet? Most marketers would agree these were simpler times.
Whether you were a brand or an independent hotel the available options to reach the public, if you could afford it, were television, radio, and print.