Cross-selling, ease of booking, commission guarantee – key among Asia travel agents
Travel agents in the Asia-Pacific region rate the ease of booking and commission guarantees as the most important criteria when selecting a channel to book hotels.
Key findings in the second Asia-Pacific Hotel Distribution survey by Amadeus (1,050 travel agents across nine countries in the region such as Australia, China, India, Japan, Taiwan and Thailand) include:
1. Cross-selling is still a priority
Cross-selling add-on services are key to ensuring travel agents attract and retain customers who are pre-booking hotel rooms.