WordPress is nipping at your vertical: Restaurants, weddings, and now hotels
Automattic, the company behind the open-source blogging platform WordPress used by millions, is steadily pushing into the domain of custom theme publishers with vertical-specific paid theme products.
It started with weddings and restaurants last year. This week, the company forged into the independent hotel, bed and breakfast and room rentals.
Independent hotel operators can head straight to the WordPress source and use the theme to build a simple, elegant, and attractive website that showcases the property and provides reservations capabilities.
The basic theme is available for free, with upgrades available to boost the core functionality.