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Priceline’s mobile trends show shift in consumer preferences

04/25/2013| 11:20:02 AM| 中文

Priceline's latest analysis of booking patterns shows a significant shift in consumer preferences, especially among the younger demographic: cutting the wires of the desktop experience.

Among travelers booking flights via their iOS, Android and other mobile devices, Priceline found that:

• Mobile air bookers averaged 32 years of age while the average age of desktop users was 38.

• Nearly 50% of mobile air bookers purchased a one-way ticket.

Read full story at: http://www.tnooz.com/2013/04/22/news/pricelines-mobile-trends-show-shift-in-consumer-preferences/

TAGS: Priceline | mobile booking | mobile application | ticket booking
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