Priceline’s mobile trends show shift in consumer preferences
Priceline's latest analysis of booking patterns shows a significant shift in consumer preferences, especially among the younger demographic: cutting the wires of the desktop experience.
Among travelers booking flights via their iOS, Android and other mobile devices, Priceline found that:
• Mobile air bookers averaged 32 years of age while the average age of desktop users was 38.
• Nearly 50% of mobile air bookers purchased a one-way ticket.