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Online travel firms query mobile return on investment

04/24/2013| 9:52:40 AM| 中文

Tripadvisor vice-president for mobile partnerships Nathan Clapton said that mobile web was much more important than developing an app.

Leading figures at a string of online travel companies and consultancies have questioned the value of investment in mobile travel apps.

Tripadvisor vice-president for mobile partnerships Nathan Clapton told the World Tourism Forum Lucerne (WTFL): "We've been in mobile for four years and there are challenges - not least getting people to use us regularly [by app]."

Clapton said: "We recommend to hotels that the mobile web is much more important than developing an app."

Read full story at: http://www.travolution.co.uk/Articles/2013/04/22/6661/online+travel+firms+query+mobile+return+on+investment.html

TAGS: mobile application | APP
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