Internet has undoubtedly changed the way the world travels, but there are many travelers that are still not booking online whether it be due to structural barriers, cultural preferences, or a lack of resources.
A recent report by Tourism Australia researched what percentage of travelers from ten countries planned and booked their trips to Australia online, in the year ending March 2012. Brazilian travelers were the most likely to plan travel online (91 percent); Chinese were the least (64 percent). Singaporeans were the most likely to book online (64 percent), Chinese were again the least (14 percent).
More travelers relied on the Internet more than travel agents, friends and family, and guidebooks for the planning phase of their trip; and all travelers were more likely to research than book online.
Read full story at: http://skift.com/2013/04/10/the-online-planning-and-booking-habits-of-ten-countries-tourists/
