European day-use bookings take off
For hotels, providing day-use rooms means more money. So the concept of day-use rooms will continue to gain popularity.
GLOBAL REPORT—In times past, actively marketing rooms in the daylight hours was considered by many hotel operators to be sleazy with its connotations of trysts and possible security concerns or threats to a hotel’s reputation.
But in these fast-paced and frazzled times, more and more guests are seeking day-use rooms for a chance to refresh and relax between appointments or flights.
And new online booking outfits are standardizing the concept, working to provide the service for hoteliers, who are not keen to trumpet the availability of day-use rooms on their own websites.