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Case study: How Starwood boosted its mobile paid search ROI

04/08/2013| 11:47:10 AM| 中文

By adding phone numbers and maps right in the ads, Starwood boosted its ROI on its mobile ads to a level that was higher than the company’s ROI on its desktop marketing campaigns.

Online travel companies often wonder if their mobile marketing campaigns are resulting in customer purchases.

Sometimes a real-world example can help show how mobile ads lead to conversions.

Starwood mobile marketing case study

Read full story at: http://www.tnooz.com/2013/04/05/news/case-study-how-starwood-boosted-its-mobile-paid-search-roi/

TAGS: Starwood | mobile marketing
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