Case study: How Starwood boosted its mobile paid search ROI
By adding phone numbers and maps right in the ads, Starwood boosted its ROI on its mobile ads to a level that was higher than the company’s ROI on its desktop marketing campaigns.
Online travel companies often wonder if their mobile marketing campaigns are resulting in customer purchases.
Sometimes a real-world example can help show how mobile ads lead to conversions.
Starwood mobile marketing case study