IHG’s Mobile Revenue will Soon Outstrip Web, Says VP of Marketing Michael Menis
Intercontinental Hotels Group's (IHG) mobile revenue will overtake web revenue in the next few years, according to VP of web and interactive marketing Michael Menis.
Speaking at Mobile World Congress in Barcelona Menis said the hotel group generated $40 million in mobile revenue last month alone, and although it accounts for a small percentage of overall revenue exponential growth in mobile revenue will see it top the hotel group's web revenue in the next few years.
"In 2009 we booked $2m through mobile for the year - at the time that was a really big number. Last month we generated over $40m just for that month and I'm sure in five years we will look back and think that is small," he said.
"It already represents 30 per cent of our web traffic and we anticipate mobile will overtake web revenue in the two to three years," he said.
Read full story at: http://ehotelier.com/hospitality-news/item.php?id=D25286_0_11_0_M