Home > Home > Technofied brilliance: Geo-fenced magazine rack stakes out the hospitality industry

Technofied brilliance: Geo-fenced magazine rack stakes out the hospitality industry

04/02/2013| 10:31:42 AM| 中文

Foli's concept is simple: a geo-fenced magazine rack that allows customers of cafes, restaurants, hotels, spas and other businesses enjoy the latest issues of their favorite magazines straight from their iPads.

Geo-fencing is an emerging technology that has not nearly been used enough – the possibilities for location-specific content, deals, offers and other promotions are endless.

While there hasn’t been a breakout technology employing geo-fencing – some have been playing with it, such as Evzdrop – the technology is most definitely gaining traction as the hospitality industry wakes up to the realities of location-specific deals, promotions and marketing.

In fact, the technology is projected to be at the heart of a $300 million industry by 2017. With companies like Urban Airship pioneering mobile relationship management and location-specific technologies gaining traction with over-saturated consumers, this figure will no doubt increase exponentially.

Read full story at: http://www.tnooz.com/2013/03/28/news/technofied-brilliance-geo-fenced-magazine-rack-stakes-out-the-hospitality-industry/

TAGS: LBS | APP | geo-fencing
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