Technofied brilliance: Geo-fenced magazine rack stakes out the hospitality industry
Foli's concept is simple: a geo-fenced magazine rack that allows customers of cafes, restaurants, hotels, spas and other businesses enjoy the latest issues of their favorite magazines straight from their iPads.
Geo-fencing is an emerging technology that has not nearly been used enough – the possibilities for location-specific content, deals, offers and other promotions are endless.
While there hasn’t been a breakout technology employing geo-fencing – some have been playing with it, such as Evzdrop – the technology is most definitely gaining traction as the hospitality industry wakes up to the realities of location-specific deals, promotions and marketing.
In fact, the technology is projected to be at the heart of a $300 million industry by 2017. With companies like Urban Airship pioneering mobile relationship management and location-specific technologies gaining traction with over-saturated consumers, this figure will no doubt increase exponentially.