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Traditional landing page optimization can yield big results

04/02/2013| 10:26:14 AM| 中文

There are many opportunities in the endless game of conversion optimization in travel, especially when considering how many different demographics are searching for travel products at any given time.

There are many opportunities in the endless game of conversion optimization in travel, especially when considering how many different demographics are searching for travel products at any given time.

E-commerce optimization firm Intent Media recently released the results of a study showing that airlines can increase conversions by as much as 25% by “better matching landing pages to different types of trip profiles.”

The sample cohort came from those using Intent’s Ads for Travel product, which places external links in-line on OTA search results, allowing OTAs to monetize non-converting traffic.

Read full story at: http://www.tnooz.com/2013/03/27/news/traditional-landing-page-optimization-can-yield-big-results/

TAGS: conversion | travel booking
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