Home > Home > Ready, steady, go – a race to the bottom for travel guidebooks, e-books and apps?

Ready, steady, go – a race to the bottom for travel guidebooks, e-books and apps?

04/02/2013| 10:23:36 AM| 中文

Travel guidebook publishers should figure out a way to make money that doesn’t involve readers paying for content.

NB: This is a personal viewpoint by Jani Patokallio, a former publishing platform architect at Lonely Planet.

CEO of Netflix, Reed Hastings, put it simply when he famously proclaimed last year: “We expect DVD subscribers to decline every quarter… forever.”

It does beg the wider question: does your business model relies on selling any type of paid content? If the answer is yes – welcome to Mr Hastings’s world.

Read full story at: http://www.tnooz.com/2013/03/26/news/ready-steady-go-a-race-to-the-bottom-for-travel-guidebooks-e-books-and-apps/

TAGS: travel guidebook | Lonely Planet
©2016 广州力矩资讯科技有限公司 粤ICP备06070077号-2
Tell us more about yourself!