Ready, steady, go – a race to the bottom for travel guidebooks, e-books and apps?
Travel guidebook publishers should figure out a way to make money that doesn’t involve readers paying for content.
NB: This is a personal viewpoint by Jani Patokallio, a former publishing platform architect at Lonely Planet.
CEO of Netflix, Reed Hastings, put it simply when he famously proclaimed last year: “We expect DVD subscribers to decline every quarter… forever.”
It does beg the wider question: does your business model relies on selling any type of paid content? If the answer is yes – welcome to Mr Hastings’s world.