NB: This is a guest article by Kurt Heinemann, chief marketing officer at Monetate.
Consumers use smartphones and tablets in markedly different ways when researching and booking travel. So, therefore, separate strategies are needed to play to the distinct usages of each device.
It’s no secret that booking via smartphone and tablets is increasing every quarter. In a survey by eMarketer in 2012, 62% of consumers who booked travel online made at least one purchase via smartphone or tablet.
Read full story at: http://www.tnooz.com/2013/03/27/mobile/in-online-travel-booking-mobile-isnt-all-mobile/
