Why TripAdvisor’s Expedia juice won’t last forever, in one chart
Expedia isn’t generating adequate growth. For TripAdvisor to maintain its profit margin momentum, in needs to look elsewhere.
In November 2011, TripAdvisor was spun off from Expedia Inc., yet the young company continues to suckle at the teat of its mother.
But hard financial realities will push TRIP into becoming truly independent.
In 2012, Expedia-related revenue accounted for 26.7% of TripAdvisor revenues, down from 33% in 2011—based what TripAdvisor discloses in its quarterly filings.