Managing digital footprints: Do’s and dont's
Vizergy’s Nick Turner highlighted “Must Do’s,” “Nice To Do’s” and “Don’t Do’s” for hotels in a number of areas, including hotel website, search engines, social media, reviews and online travel agencies.
NEW YORK—Hotel marketers, revenue managers and ecommerce executives need to “control the conversation” when it comes to their digital marketing footprint, according to Vizergy’s Nick Turner, who spoke during a Hospitality Sales and Marketing Association International of Greater New York meeting.
“Hoteliers need to pay as much attention as possible to their online presence,” the digital marketing company’s director of strategic accounts told HotelNewsNow.com during a subsequent interview. “If you’re not paying attention to your presence online, then others will be defining your brand for you.”
Turner told the audience that hoteliers need to “arm themselves” with a Web content management system (for all website versions), social monitoring tool and an analytics platform. They also must stay in tune with their markets, he added.