With billions of digital dollars flowing through its system, credit card and financial services company Visa has deep data on the travel spending habits of its user base.
In 2012, the picture was decidedly rosy: travel spend by Visa account holders traveling to Brazil, Canada, Mexico and United States jumped over six percent year-over-year, translating into a total of $57 billion.
The company’s data product, known as VisaVue, aggregates information from the millions of cardholders and presents them in discrete, digestible data points that shed light on a specific cohort of spenders.
Read full story at: http://www.tnooz.com/2013/03/22/news/visa-data-shows-a-steady-stream-of-global-travel-spend-in-2012/
