Hotel brands miss huge opportunities to engage Chinese travelers online
L2′s Digital IQ Index: China ranked Shangri-La Hotel the highest out of 17 global brands for digital competence.
All hotels translate property pages within China, but don't provide similar translations for international properties or booking processes.
Shangri-La Hotel Group is doing a fantastic job of engaging Chinese customers online and providing them the means to learn about and book Shangri-La properties throughout the country.
The brand has the largest following on its Sina Weibo and Youku accounts of any hotel brand, a highly rated Chinese iPhone app that hosts competitions, and the only iPad app in the Chinese iTunes store in Chinese.