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Hotel brands miss huge opportunities to engage Chinese travelers online

03/26/2013| 10:40:41 AM| 中文

L2′s Digital IQ Index: China ranked Shangri-La Hotel the highest out of 17 global brands for digital competence.

All hotels translate property pages within China, but don't provide similar translations for international properties or booking processes.

Shangri-La Hotel Group is doing a fantastic job of engaging Chinese customers online and providing them the means to learn about and book Shangri-La properties throughout the country.

The brand has the largest following on its Sina Weibo and Youku accounts of any hotel brand, a highly rated Chinese iPhone app that hosts competitions, and the only iPad app in the Chinese iTunes store in Chinese.

Read full story at: http://skift.com/2013/03/22/hotel-brands-miss-huge-opportunities-to-engage-chinese-travelers-online/

TAGS: Shangri-La Hotel Group | social media
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