User photos, guest reviews and the ability to make dining reservations through OpenTable -- TripAdvisor is becoming much more of a force in choosing restaurant options.
At least TripAdvisor doesn’t operate an airline yet.
It is doing just about everything else in travel.
Read full story at: http://skift.com/2013/03/19/tripadvisor-targets-yelp-as-it-gets-deeper-into-restaurant-data/
