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Reality bites: Thomas Cook reins in lofty ambition of being bigger than Expedia

03/20/2013| 10:38:41 AM| 中文

In management consultancy lingo, Thomas Cook's new development is all about strategic “turnarounds”, being “high-touch” and improving “footprints”.

Three years is a long time in the travel industry, but especially so for Thomas Cook, after going through a torrid time in terms of staff morale, industry and consumer opinion of the business and a tanking share price.

But group CEO Harriet Green is on a mission to put the company back on track. Goodbye, cheesy TV ads by C-list celebs, hello to a new Thomas Cook. Well, at least that’s the idea.

In management consultancy lingo, this is all about strategic “turnarounds”, being “high-touch” and improving “footprints”.

Read full story at: http://www.tnooz.com/2013/03/18/news/reality-bites-thomas-cook-reins-in-lofty-ambition-of-being-bigger-than-expedia/

TAGS: Thomas Cook | OTA | Expedia | travel agency
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