Reality bites: Thomas Cook reins in lofty ambition of being bigger than Expedia
In management consultancy lingo, Thomas Cook's new development is all about strategic “turnarounds”, being “high-touch” and improving “footprints”.
Three years is a long time in the travel industry, but especially so for Thomas Cook, after going through a torrid time in terms of staff morale, industry and consumer opinion of the business and a tanking share price.
But group CEO Harriet Green is on a mission to put the company back on track. Goodbye, cheesy TV ads by C-list celebs, hello to a new Thomas Cook. Well, at least that’s the idea.
In management consultancy lingo, this is all about strategic “turnarounds”, being “high-touch” and improving “footprints”.