Five tips from Expedia on how hotels can convert OTA traffic into bookings in 2013
Hotel managers can learn to make the most of the shared opportunities in converting customers that come through an online travel agency by reading the following tips.
Take better photos (and videos) of your property.
It is important to invest appropriately in one’s online brochure. Make sure to have plenty of pictures. This helps create more bookings and capture higher ADR.
Simple things like doubling a hotel’s online pictures can result in 4.5% take-up and $3.50 higher ADR, while providing a full property description (as opposed to a partial one) can result in a 5% take-up and $3 higher ADR.