Expedia quietly starts testing new website designs – hello big images!
Online travel brands are experimenting with image-led designs, but it now looks like the global monster that is online travel agency Expedia is also taking note.
Online travel agencies are evolving on a number of levels – but not least from a design perspective where the idea of throwing everything at the user is giving way to simplicity.
And with that simplicity also sees the increased use of images to inspire visitors.
It is, after all, seeing jaw-dropping pictures of a destination in above-the-line advertising that propels consumers to find out more about the product and, sometimes, part with their money.