What Crossover Rewards means for the future of loyalty programs
Delta and Starwood recently announced a watershed moment in the loyalty program space: a joint loyalty program that will provide perks across brands, aptly called Crossover Rewards.
This is truly an innovative partnership, portending a shift in the way that brands are considering their loyalty programs. By working together on a partnership that shares benefits across programs, both companies stand to both gain new customers and entrench loyalty from their existing customer base.
The shared benefits in the Crossover Rewards program could very easily draw frequent traveler loyalty away from other airlines and hotels, soley due to the expansive advantages of status with either Delta or Starwood.
Rather than having to build up loyalty to gain status at both companies, travelers need only focus on one program to reap the benefits.