GetGoing came out of beta with a unique “blind booking” proposition: It asks travelers to pay for airfare first before finding out where they’re going.
In a fresh take on opaque booking, the San Francisco startup asks its customer to use its trip inspiration tool to find some surprising vacation ideas, pick two airfares from its selection, enter their payment details, and then be told which airfare they’ve bought.
Yes, that’s right. You click “purchase”. Then you find out where you’re flying. The risk of using the “Pick Two, Get One” platform comes with a potential reward of saving up to 40% off of airfare. If a user has picked two destinations, and one is more expensive than the other, both trips have an equal chance of being selected for the traveler, says the company.
Read full story at: http://www.tnooz.com/2013/03/06/news/move-over-priceline-and-hotwire-getgoing-comes-out-of-beta-with-a-fresh-spin-on-opaque-discounts/
