Urgent wake-up call – time to create a sense of urgency in the travel booking path
Leveraging real-time analytics to create a sense of urgency in the travel booking path is a good strategy to increase conversion.
The number one goal of any travel company is to increase conversion. The higher the conversion, the better the profit. You’ve heard it many times before.
There are, of course, multiple and age-old methodologies to achieve this goal.
Current disruptive technologies like mobile, social and – the far lesser talked about – analytics play a huge role in achieving this goal in perhaps more efficient and fruitful ways.