How Booking.com and its ad campaign may change your lodging options
If other online travel agencies follow Booking.com’s lead in adding nontraditional properties, then that, coupled with the rise of the vacation rental and P2P apartment-rental market, could alter the lodging choices that consumers would normally consider in the future.
BY DENNIS SCHAAL, SKIFT
In addition to hotels, Booking.com's lodging choices in New York City include apartment hotels and hostels. / Booking.com
Priceline’s Booking.com has mostly held back on TV advertising in the U.S. until right friggin’ — or as the commercial says — “until right booking now.”