New airline distribution model? Ok, but not without recognition of agents’ value in the chain
Airlines cannot grow their direct distribution further without increasing the cost of distribution, thus they find a new way to distribute their products.
NB: This is a viewpoint from Alexander von Koslowski, vice president of online sales/ecommerce at Dertour
As we have seen around the world – ancillary sales and the unbundling of the airline product has led to profits for both the legacy network carriers and low cost carriers alike.
This has led to network carriers wanting to bring the sale of these products not only through their own direct websites but also via the travel agency channels and it’s about time.