Home > Home > Dear travel businesses, get your differentiation spot-on first, then think about the technology

Dear travel businesses, get your differentiation spot-on first, then think about the technology

02/19/2013| 9:59:48 AM| 中文

Travel brands need to be clear on what differentiates them and where they add value and then that needs to be clearly communicated to their customers.

NB: This is a guest article by Mark Bradbury, joint-CEO at RWA.

The prophets of doom have spoken: “Dozens of travel firms on the brink of collapse.”

Such predictions paint a stark contrast between travel firms who are seeing sales dramatically decline and those who are seeing significant sales increases.

Read full story at: http://www.tnooz.com/2013/02/07/news/dear-travel-businesses-get-your-differentiation-spot-on-first-then-think-about-the-technology/

TAGS: travel technology | travel agency | travel booking | customer service
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