Dear travel businesses, get your differentiation spot-on first, then think about the technology
Travel brands need to be clear on what differentiates them and where they add value and then that needs to be clearly communicated to their customers.
NB: This is a guest article by Mark Bradbury, joint-CEO at RWA.
The prophets of doom have spoken: “Dozens of travel firms on the brink of collapse.”
Such predictions paint a stark contrast between travel firms who are seeing sales dramatically decline and those who are seeing significant sales increases.