Shifting sands of technology and distribution as American Airlines and US Airways merge
The airlines who are (now and will be for many years) in a supplier dominant position – will seek to ensure that all channels distribute their content in a consistent manner without homogenizing their respective positions.
The announcement of the unification of US Airways and American Airlines marks the end of the current run of consolidation of the major US carriers.
It also creates essentially a closed shop for distribution of airline products both direct and to the travel agency community.
What may go down in history as the second St Valentine’s Day massacre, the merger creates an elite number of players who can perform in a closed system.